The strongest consumer companies do more than sell products. They shape habits, build trust, and become part of everyday life. We back founders across FMCG, consumer brands, media, and consumer technology: businesses that understand how people discover, buy, and engage today. From emerging brands to platforms redefining distribution, we look for clear consumer insight paired with strong execution and the ability to build lasting relevance, not fleeting traction. For us, this sector isn't about chasing demand or riding a trend. It's about backing brands and platforms that earn genuine attention, build real loyalty, and grow with discipline over time.

How we build, operate, and manage our cities is changing. Infrastructure, construction, mobility, waste, and urban services all need better systems as India continues to grow at pace. We back founders improving how the built environment functions, from smarter buildings and construction automation to sustainable materials and better resource management that make cities more efficient and liveable. For us, this sector means backing companies that improve the physical world around us while building businesses that are practical, scalable, and engineered for long-term demand, not just a single funding cycle's worth of growth.

AI is moving from experimentation into real-world deployment across business, industry, and national security. It is changing how companies make decisions, serve customers, write software, and build mission-critical systems that cannot afford to fail. We back founders using AI and defence technology to solve serious problems, not simply add a layer of automation on top of an existing process. The strongest companies here combine deep technical capability, proprietary data, and clear economic value for customers and institutions alike. For us, this isn't a trend to chase. It's a long-term shift in how security and infrastructure get built.